Google Acquires Teracent To Apply Machine Smarts To Display Ads
The startup’s proprietary alogirthims automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of different ads.
Sounds impressive. And hot on the heels of Google acquiring AdMob. Something just dawned on me. If the news/media industry is so dependent on advertisements, why (aside from budget cuts and running tight ships) don't we have the foresight to make these acquisitions?
It's clear that we need to adopt the same strategy and a kind of cross-pollination between disciplines like technology and design for the news industry to evolve.
In similar ways, that's how technology-based companies have been leapfrogging ahead of once-incumbent and complacent industries. Google in the news industry. Apple in the music industry and then, interestingly enough, the (tech-based) mobile phone industry. Amazon with bookstores and publishers.
Maybe only a new player without the burden of legacy can change the game.
