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The Razorfish Digital Brand Experience Report 2009 Key Findings
View more presentations from Razorfish Marketing.
Can news outlets learn a thing or two from brands about engaging experientially with their audiences? The way brands do with their consumers? I've been impressed on many occasions with the ingenious ways in which brands are using the new digital channels available to them. They're always the first to move and latch on to trends. Because it's a cutthroat business.
On another note, here's a scary thought [from slide #29]:
“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” - Trevor Edwards, Nike
