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Microsoft's Spindex - a personal web trending tool?
Update: Some screenshots from TechCrunch.
Microsoft's Fuse (that’s Future Social Experiences, for you) Labs have been up to a few interesting projects lately (like integrating Twitter results into Bing and Docs.com with Facebook), that signals the Redmond giant’s rethink and foray into social media.
Earlier this week they launched Spindex, a social media aggregator that can collate data from Facebook, Twitter, Bing, Evernote and RSS.
Probably why the news went under the radar was that it initially doesn’t sound any different from web aggregators like FriendFeed. But what makes Spindex different, at least to me, is its ability to siphon trends from all the content it gathers. Now, I've been looking for a tool that can track trends that emerge from all the content I follow via the RSS feeds of blogs, Twitter and Facebook - and even contemplated paying a few student developers a few thousand bucks to build one for me. I’m glad I didn’t. But it’s not something anyone can whip up - even Microsoft calls it "the impossible project”.
I gather I’m not the only one that would find the trending feature of Spindex useful. It looks like a quintessential tool any marketer, researcher or journalist would need to keep their ear to the ground when it comes to the social web. Like your very own web zeitgeist of sorts, for any given time.
The Razorfish Digital Brand Experience Report 2009 Key Findings
Can news outlets learn a thing or two from brands about engaging experientially with their audiences? The way brands do with their consumers? I've been impressed on many occasions with the ingenious ways in which brands are using the new digital channels available to them. They're always the first to move and latch on to trends. Because it's a cutthroat business.
On another note, here's a scary thought [from slide #29]:
“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” - Trevor Edwards, Nike
Q&A: Julian Sambles on the Telegraph's social media strategy
"I would recommend that journalists engage with social media sites and forums around their chosen subject."
Most don't.
